Coca-Cola Enterprises (CCE) has announced a new sustainability initiative designed to boost the re-use and recycling of plastic bottles over the summer months in conjunction with supermarket, Sainsbury's.
The ‘Don’t Waste. Create’ campaign is designed to encourage consumers to use their waste packaging at home in a fun and useful way, while also pledging to recycle.
Launched on 14th August, the campaign will initially run for six weeks and will ask parents to submit their recycling ‘pledges’ online, with the initiative aiming to educate and inform families about the importance of recycling.
‘Don’t Waste. Create’ idea sheets will be available for parents to download at home, outlining ways for families to imaginatively re-use their plastic bottles. After the activities have been completed, households are encouraged to recycle their creations once they are no longer needed.
Nick Brown, Associate Director for Recycling at Coca-Cola Enterprises said: “CCE is committed to reducing plastic waste and helping our customers to re-think how they dispose of their packaging. By asking them to re-use and then recycle plastic bottles, ‘Don’t Waste. Create’ encourages families to think more sustainably while having fun, giving them a tangible way to help reduce their household waste.
“Through utilising an accessible online mechanic, the campaign helps us to reach a wide audience, allowing us to communicate to customers across the UK how easy it is for them to play their part.”