TerracycleTerraCycle and McVitie's have teamed up for the project
Recycling firm, TerraCycle, has joined forces with McVities in a tasty project to reduce the amount of plastic biscuit wrappers from ending up in UK landfills.
The McVitie’s Biscuit Wrapper Brigade allows schools, organisations, or individuals to collect and send used packaging in exchange for points redeemable against a variety of charitable gifts or for payment towards a non-profit organisation or school. There are prizes to be won for the most wrappers collected.
Middlesex-based TerraCycle will turn the collected wrappers into new products including plastic lumber and pavers, tote bags and pencil cases.
The Biscuit Wrapper Roundup Collection Contest is taking place from 8th April until 7th October 2013.