BASF_Carter
Richard Carter
BASF has appointed Richard John Carter to head its operations in the UK and Ireland.
Carter assumes the role of Vice President in charge of BASF’s UK/Ireland Unit, as well as Managing Director of BASF companies in the UK and Ireland.
Born in Yorkshire, Carter has, until now, spent his entire 31-year chemicals industry career outside of the UK, working for Bayer in Germany and Taiwan before joining BASF in 1988, where his roles have seen him based in Europe, Asia and America.
Since 2008, he has been based in Germany as Vice President, Global Key Account Management for BASF’s Home & Personal Care Business in Europe & Asia Pacific.
In addition to Carter’s appointment, the company has also made Dr. Darren Budd its Commerical Director of the new UK and Ireland country cluster.
Dr. Budd too has a long career in the industry, starting as Head of Chemistry at Continu-Fix, before joining BASF in 1996. After working as a Technical Sales Representative and later an Account Manager for Speciality Chemicals in the UK, he moved to BASF Venture Capital Gmbh in Germany as an Investment Manager.
He returned to the UK in 2007 as a Business Manager for Care Chemicals, and from 2009 to 2015 he headed BTC, BASF’s distribution company, in the UK.
Mark Meier, his predecessor as Commercial Director, has moved to Copenhagen as a Vice President and Head of the Country Cluster Nordic Baltic.