The new bow design. Image: CocaCola
As part of its Christmas campaign for 2015, beverage behemoth, Coca-Cola, has unveiled a new line of plastics bottles with an innovative ‘bow’ label.
The limited edition 1.75L bottles has a clever label that, when peeled and folded the correct way, transforms into a bow-shaped, 3D design.
The brand is running a number of initiatives themed around its ‘Give a Little Happiness’ mantra.