Ensinger has announced it will be refocusing both its online and offline marketing to create greater clarity in the marketplace.
The UK-based engineering plastics manufacturer, which counts the likes of Mercedes Benz AMG and Airbus among its clients, has launched a new website which, it says, better reflects the breadth of its work.
Paul David, Ensinger Director, explained: “Ensinger is actively serving many very different UK industry sectors and, with such diversity, we recognised the need to be more explicit about the different types of work we are involved with.
“The new website has been designed to be far more industry focused because we want customers to have a very clear idea of how Ensinger is relevant to their sector.”
Ensinger, whose headquarters are in South Wales, launched its new website in May. The company will be backing this up with digital marketing, including SEO and email campaigns, as well as online and offline PR, all of which is being delivered by Cardiff-based Pinnacle Internet Marketing.
“There is little question that the way that people receive information is changing and our marketing efforts need to reflect that,” David added.
“We want to pull together a more integrated marketing effort and we are confident that the campaign we have created with Pinnacle will achieve greater clarity in the marketplace about Ensinger’s work.”
Howard Wilkins, Managing Director of Pinnacle Internet Marketing, explained how the website would be integral to the overall marketing strategy: “Ensinger is an incredible success story: Not only is it active in a number of industries, it is at the absolute cutting edge of engineering plastics. We are delighted to be able to work with such a progressive company, and the new website is just the start of revealing the incredible innovation and quality products Ensinger delivers for its clients.”