LEGO LR
The record-breaking bridge with celebrities Bear Grylls, Sir Ben Ainslie and Zara Phillips
Land Rover has revealed its latest model by breaking a Guinness World Record for the largest LEGO structure ever built.
The celebrity-endorsed live reveal of Land Rover’s New Discovery seven-seat SUV took place around a 13-metre high LEGO version of London’s Tower Bridge.
The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.
Led by the UK’s only LEGO Certified Professional, Duncan Titmarsh, it took five months for expert LEGO Master Builders in the UK to construct the incredible Tower Bridge structure.