The newly relaunched Champneys range
Premium bathing brand, Champneys, has been relaunched in new packaging thanks to a collaboration with M&H Plastics.
The October 2015 relaunch required the brand’s look and feel to retain its premium credentials whilst injecting more colour into the packaging. Additionally, to use the Champneys core gold colour in a “more sophisticated” way.
The result is colour-matched primary packaging with a gloss finish across jars, bottles, tubes and closures and a gold foil band across the caps/closures and collars.
In addition, a luxurious foaming bath product needed to move from glass to plastic material, which M&H tooled specifically.