The new range of premium ice cream tubs
RPC Superfos has developed a customised pack for the ‘Inspira’ premium ice cream brand, that uses a number of manufacturing techniques to achieve differentiation in the range.
The unique design, produced for Norwegian producer ‘Hennig Olsen Is’, features a wave-effect on the rim of the lid, which is injection moulded in polypropylene and features in-mould labelling on all four sides and on the base.
The label also incorporates a transparent section on the base to enable the marbled-effect ice cream to be visible. In addition, the pack is tamper-proof.
“Inspira ice cream caters to the premium segment and here we need an exclusive look – a new and exciting packaging. We are absolutely happy with the result, not least because of the waves on the rim and the transparent base that makes it possible to see our marbled ice cream,” explained Purchase Director Carl-Christian Langfeldt.
Hennig Olsen Is has worked with RPC Superfos for over 20 years, using standard containers as well as bespoke packs for certain products.
“They [RPC] know how to combine tradition with renewal. We have had a brilliant cooperation on this project which was difficult due to a lot of time pressure,” concluded Langfeldt.