Mike Madden will be responsible for Engel UK's new sales area in Wales and the West Midlands.
Engel has created a new regional sales area with a dedicated sales manager as a result of “rapidly growing” machinery sales in the UK.
Mike Madden, who has been promoted to the position internally, will manage the new area in Wales and the West Midlands.
“With Engel UK winning an increasing share of the growing UK machinery market, it became clear to the management that in order to serve the market properly, it would be necessary to increase the size of the sales team,” commented Graeme Herlihy, Managing Director of Engel UK.
“Mike has been with Engel UK for almost 20 years, and has been Training Manager for the last 13. With his vast experience gained in the training position, no one knows the product better than he does. This will bring tremendous benefit to his new role in the support of customer projects,” Herlihy continued.
The new Wales and West Midlands area extends up to Cheshire and Derbyshire in the North. The other three re-aligned territories within the sales team are: Ireland and South West England, South East and East Midlands and Scotland and Northern England, covered by Steve Taylor, Bill Robbins and Robin Hornsby respectively.