Picture shows (from left) Howard Colliver, FPA Chairman, Sean Dyer, Regional Sales Director RPC Superfos UK, Claire Smart, Area Sales Manager RPC Superfos, Lorcan Mekitarian, Bpi sponsor, Mark Byrne, Sales Manager RPC Superfos UK and Paul Sinha, host.
A plastic packaging solution designed for eating on-the-go has received the FPA Product Innovation Award 2016 award from the Foodservice Packaging Association.
RPC Superfos’ innovative EasySnacking packaging solution features an integral spoon in the lid – designed for a broad range of convenience foods.
The Product Innovation category was judged by a group of experts from the packaging industry. According to the judges, one of the key aspects that made EasySnacking the winner was its ability to bring something new to the market and enhance the consumer experience.
In particular, they cited the simple yet effective design, which ensures high-level hygiene thanks to the peelable self-adhesive label on top of the lid accommodating the spoon. Another key advantage is ease of recycling because the entire pack is made of polypropylene.
We are delighted to receive the FPA award which underlines the appropriateness of our EasySnacking pack,” commented Sean Dyer, Regional Sales Director, RPC Superfos UK.
“This complete packaging solution makes eating on-the-go an indulgent experience and an increasing number of food producers are becoming aware of the benefits that it brings to the end-users.”
The design is available in two versions: one with a spoon in the lid and one with a higher lid giving room for both a topping – crunchy or liquid – and a spoon. The pot is re-closable, stable and optimised for stacking, filled or empty. It has been decorated using hi-tech in-mould labelling.
As well as the FPA Product Innovation Award, EasySnacking has received a ‘Scanstar’ from the Nordic packaging competition of the same name and was also a finalist in the ‘Best convenience on-the-go packaging’ category of the World Food Innovations Awards 2016