The new INEOS Styrolution logo
Styrolution has changed its name and logo to INEOS Styrolution in order to establish its identity under new ownership.
Styrolution was founded in October 2011 as a joint venture between BASF and INEOS. On November 17, 2014, INEOS completed the purchase of BASF's 50 percent share – making Styrolution a wholly owned, standalone company within INEOS.
The company says the new name and accompanying new logo make the INEOS ownership more visible, while acknowledging Styrolution’s established identity.
“We want to show which company we belong to, and preserve our own identity at the same time. We’re proud of what we have achieved and the values we share – values that our customers and business partners have come to appreciate and expect from us,” Kevin McQuade, CEO, INEOS Styrolution, commented.
Despite the company changing its names and logo, the company says it will continue to operate and actively pursue business opportunities as before. This includes continuing with its ‘Triple Shift’ growth strategy introduced three years ago, which calls for a focus on higher-growth industries, styrenic specialties and Standard ABS and emerging markets.
Corporate structure, company organisation, all financing arrangements and operative contracts with business partners are not affected by the name and logo change. They remain as is.
McQuade added: “INEOS ownership has opened up new opportunities which we are using as drivers for our growth strategy. Triple Shift therefore remains our guiding light as we move forward, backing our mission to support the success of our customers in their markets by giving them a competitive edge.”
The company says that implementation of the new name and logo in all countries in which it operates “may take some time”, however, it will not affect customers.