Vinyl Belgium, an independent non-profit association promoting the use of PVC, has appointed Benoît Leclère as Executive Director.
He is currently responsible for the development of Recovinyl in Belgium, France and the Grand Duchy of Luxembourg and will perform both these roles concurrently.
Leclère, who has a wealth of experience in the advertising, communications and waste management industries, joined Recovinyl, an operational arm of VinylPlus, the European PVC industry sustainable development programme, in 2005.
More recently, he worked at van Gansewinkel, a waste management company, as a marketing manager and subsequently held various positions in public relations, marketing and communication within Watco (now Suez Environment).
Previous roles include a product manager at IMS (Informations Médicales & Statistiques), a director at the Mediplus advertising agency and at the Office of the Minister of Environment Guy Lutgen where he was in charge of Sustainable Development Plan and Waste Assessment in Wallonia.
Commenting on his appointment, Leclère said: “As a long-life, sustainable and versatile material, PVC is ideal for so many diverse applications. Through the development of a successful European-wide recycling infrastructure, it can be reused many times in new products.
“Working within the VinylPlus framework, my mission is to promote the innovative and unique achievements of PVC, and crucially, how it can play a key role as a sustainable material in our future Circular Economy.”