Go East, Young Man



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Where now for British exhibitors?

As the Middle Eastern, Indian - and other oriental - exhibitions grow and attract more visitors from the Middle East, Africa and further east I wonder whether K will see a reduction in visitors from those area. And if the emphasis shifts in that direction, what quandries will be set for British companies seeking customers from what in many cases have been traditional markets, and wanting to exhibit in the most cost-efficient place.

Ken Grace more than 3 years ago

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