Having joined BP&R in the wake of K 2010, I am waiting in great anticipation for what would appear to be the plastic industry’s trade show equivalent of Christmas.
With a three-year build up, the size and enormity of the K-Show started to dawn on me when the PR and marketing engine started to rumble almost as soon as the last stand was dismantled at the end of 2010’s proceedings.
After an immediate flurry of statistics and post-show analysis from both the exhibitors and organisers, and accounts departments the world over sighing at blown budgets and trawling through expenses receipts, the slow drip-feed of information about the next show slowly started to appear – from early bird hotel deals to the pre-press conference press conference. Even with all the activity that goes on in the interim, the K Show is seemingly always present in the background.
But what’s the fuss all about? My colleagues at Rapid News tell me the K-Show is the crème-de-la-crème of the plastics and rubber exhibitions, with the biggest names in the industry investing thousands of pounds in stands the size of small houses, unveiling the latest and most innovative products and running stunning machinery displays designed to stop even the most hurried passer by.
According to a statement from Messe Düsseldorf, the demand for stand space at K 2013 “has risen sharply,” stating that numerous exhibitors “want to make a bigger impact at the fair” and that all 19 halls of Düsseldorf’s exhibition grounds will be fully occupied.
Nineteen halls? Something tells me that this is going to be a show where a pair of flat, comfy shoes and a lot of forward planning is going to be needed. If the pre-show PR is anything to go by – K 2013 is one show not to be missed. I’m already getting that ‘waiting for something special to happen’ feeling traditionally associated with the 25th December.
Any thoughts? Perhaps you can share some of your experiences of K shows gone by? Use the comments box below or drop me a line. In the meantime you’ll find me in the office, pricing up a Segway.