Eastman says the strong pursuit of a better standard of living in China, driven by the country’s economic plan, will drive demand for its ‘Tritan’ brand of copolyester.
Speaking at a press event, the company detailed how its strategy of working across the value chain of moulders, brand owners, desingers and retailers is enabling the growing sales of the material, which can be widely applied to food contact products, particularly in the consumer products and packaging markets.
“China’s thirteenth Five-year Plan will stimulate a new round of consumption and industrial upgrade,” explained Randy S. Beavers, Regional Business Director, Asia Pacific, and Global Sales Director of Eastman Speciality Plastics. “A strong pursuit of better living standards among the public will drive the demand for Tritan."
Eastman’s Tritan copolyester is a new generation of copolyester introduced by the company in 2007. Since its launch, it has become one of Eastman’s most successful materials, known for being BPA-free, having excellent clarity, high toughness, superior chemical resistance, easy processing and design flexibility.
The company says it wants to continue to grow its sales of the product, which has seen it work with major brands across the world for products such as such as water bottles, baby bottles, housewares and small appliances, by continuing its strategy of working closely with each part of the value chain to ensure that the material is being used to its best advantage.
“Tritan has been winning acknowledgement in the past years, the secret of which lies in our continuous efforts to seek win-win cooperation with partners across the whole value chain, including designers, moulders, distributors, brand owners, retailers, and even consumers,” Beavers continued. “Through close collaboration, we work to meet partners’ expectations, making them understand the value of Tritan so as to promote a wider application.”
This collaboration includes the provision of testing and design labs for part processing and analysis, as well as marketing and branding assistance for retailers and brand owners.
“We will keep on working with partners along the value chain and promoting China’s consumption and industrial upgrade in joint efforts,” Beavers continued.