Instron’s stand will take on a theatrical air at Interplas
Manufacturer of testing equipment for the plastics market, Instron, has designed a trade show experience that will take visitors on a journey through the challenges (and occasional horrors) of plastics materials testing.
On its stand at Interplas, visitors will be issued a ticket for a cinematic experience in what it describes as a “truly theatrical setting.” Instron will be depicting real-life customer stories, some of which, it says, could easily occur in visitor’s labs and end up being very costly to both business and reputation.
The company says, however, that it “guarantees there’s a happy ending to the horror story for everyone.”
Instron – Stand G12