Messe Düsseldorf has announced a new partnership with IRAN PLAST, an expansion of the trade show organiser’s portfolio in anticipation of growing opportunities in the country.
Ahead of the lifting of trade sanctions in the Middle East, the cooperation between Messe Düsseldorf and IRAN PLAST’s organisers, Iranian National Petrochemical Company (NPC), is an indication of the high expectations for wealth generation in the region.
Messe Düsseldorf already successfully manages a number of international plastics and rubber trade fairs, most notably the K Show, the industry’s biggest event, as well as Arabplast, Chinaplas and PlastIndia.
The organisation will now jointly manage the trade show with Iran NPC, with the partnership taking effect from the coming edition. This will be held from 13 - 17 April 2016 in Tehran and Messe Düsseldorf will be responsible for organising and implementing international exhibitor participations.
IRAN PLAST is a biannual trade fair. The 2016 edition will be its 10th outing, with the show firmly established as the most important platform for the plastics and rubber industry in Iran.
In 2014, about 800 exhibitors attended the fair, 250 of which were non-domestic exhibitors, and the organiser recorded 68,000 visitors.
A country with a population of 75 million people, Iran has a powerful oil and gas industry, which generates more than 50 percent of the country’s export revenues. It also has a substantial backlog demand for investment goods, modern machinery, components, processing methods and expertise.
The lifting of economic sanctions is expected to create a significant boost to international trade relations with Iran. Opportunities that this could bring were noted by EUROMAP, the association for Europe’s plastic machinery manufacturers, at its general assembly this month, where it highlighted the expected rising demand for machines, and equipment, particularly from the plastics and rubber segment.