Jose Cuervo is working with Ford to develop a new way to use its remnant fibres
Ford Motor Company is teaming up with Jose Cuervo, the world’s largest tequila brand, to explore the use of the producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles.
Ford and Jose Cuervo are testing the bioplastic for use in vehicle interior and exterior components such as wiring harnesses, HVAC units and storage bins.
Initial assessments suggest the material holds great promise due to its durability and aesthetic qualities. Success in developing a sustainable composite could reduce vehicle weight and lower energy consumption, while paring the use of petrochemicals and the impact of vehicle production on the environment.
“At Ford, we aim to reduce our impact on the environment,” said Debbie Mielewski, Ford Senior Technical Leader, Sustainability Research Department.
“As a leader in the sustainability space, we are developing new technologies to efficiently employ discarded materials and fibers, while potentially reducing the use of petrochemicals and light-weighting our vehicles for desired fuel economy.”
A shot at a new material
The growth cycle of the agave plant is a minimum seven-year process. Once harvested, the heart of the plant is roasted, before grinding and extracting its juices for distillation. Jose Cuervo uses a portion of the remaining agave fibers as compost for its farms, and local artisans make crafts and agave paper from the remnants.
Now, as part of Jose Cuervo’s broader sustainability plan, the tequila maker is joining forces with the automaker to develop a new way to use its remnant fibres.
“This collaboration brings two great companies together to develop innovative, earth-conscious materials,” said Sonia Espinola, director of heritage for Cuervo Foundation and Master Tequilera
“There are about 400 pounds of plastic on a typical car,” continued Ford’s Mielewski. “Our job is to find the right place for a green composite like this to help our impact on the planet. It is work that I’m really proud of, and it could have broad impact across numerous industries.”
Ford and Jose Cuervo are exploring the use of remnant agave fibres for bioplastics production