“Banning water bottles is not the answer to marine litter” BPF tells Selfridges

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Selfridges Bottle Ban

Here's the scenario...

You're Selfridges marketing and PR people. You want to put the comapny in a positiove light. Do you do this by:

a) Picking on an easy target frequently vilified by the Green brigades?

or

b) tell your customers that they are a bunch of scruffy irresponsible litter louts who need to mend their ways?

I think we all know the answer, never let science and facts get in the way of spin...

Nigel Hayes more than 2 years ago

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