Diageo is investing £16 million to reduce the amount of plastics used in its beer packaging by removing the plastic ring carriers and shrink wrap from its multipacks of Guinness, Harp and Smithwick’s.
The new packs will be on shelf on all beer brands in the island of Ireland from August 2019 and from Summer 2020 in Great Britain and all other export markets.
The multi-can packs will be replaced by cardboard packs, which are sustainably sourced, recyclable and fully biodegradable.
Individual cans are fully recyclable, including the widget which is contained inside cans of Draught Guinness.
Diageo
Guinness pack shot
Currently, under five per cent of Diageo’s total packaging is plastic and this change will reduce Diageo’s plastic usage by over 400 tonnes annually.
Mark Sandys, Global Head of Beer, Baileys and Smirnoff for Diageo, said: “We already have one of the most sustainable breweries in the world at St. James’s Gate and we are now leading the way in sustainable packaging. This is good news for the brand, for our wider beer portfolio and for the environment.”
David Cutter, Diageo’s Chief Sustainability Officer and President, Global Supply & Procurement, added: “Great packaging is essential for our products. Consumers expect our packs to look beautiful, be functional, and sustainable. I am proud to announce this investment, through which we have been able to combine all three. We have been working tirelessly to make our packaging more environmentally friendly and I’m thrilled with this outcome for Guinness and our other global beer brands.”