Detergent supplier Ecover has opened a Rubbish Café in London’s Covent Garden, from May 3rd – 4th.
The café is serving a ‘zero-waste’ menu, with upcycled furniture as décor. It also provides free washing up liquid.
Victoria Hunt-Taylor, UK Head of Marketing at Ecover: “We have a strong leadership on plastic, a topic that has gained hugely in traction. Our media strategy was all about bringing that position to life in a challenger brand way. That’s why we kicked off the campaign featuring a plastic water bottle with an Ecover label on the front of the Evening Standard. And why we’re launching a ‘Rubbish’ Café, showing the public the incredible value of putting plastics back into the recycling system”.
Covent Garen pop-up café.