Which? analysed the recycling information on the labels of 20 common toiletries, as well as the type and volume of packaging, to determine how clearly the products are labelled and how difficult they would be to recycle.
Despite most of them being partially or wholly recyclable, the consumer champion found that 12 out of 20 (60%) products had no recycling information on the label.
Only six of the products (30%) that Which? looked at seemed to be getting the labelling right – advising consumers that the products should be recycled and with specific instructions on how to do so.
The consumer group is concerned that this lack of coherent labelling could cause confusion among consumers and lead to significant numbers of recyclable products being sent to landfill.
While two-thirds (67%) of people think recyclability of packaging is important when supermarket shopping, Which? found that 65% of its members said they were not cutting back on plastics in the bathroom.
A third explained that this was because it would be too difficult to replace bathroom products they regularly use, while a quarter (23%) hadn’t thought about it before.
While many brands fell short of the standards Which? expected, Carex’s Complete Original handwash (250ml) displays clear labelling about how to recycle the bottle, and encourages people to do so.
For most people, the recycling habit has taken hold more effectively with groceries and other kitchen products. Previous Which? research found that on average 58% of packaging for grocery products was clearly labelled.
Which? is concerned that many toiletry brands are not doing enough to offer consumers clear information about whether or not their bathroom products are recyclable.
Which? is also calling on the government to make recycling labelling simple, clear and mandatory and ensure the necessary infrastructure is in place to make it easy for everyone to recycle, regardless of where they live.
“Recycling and sustainability are a high priority for many consumers – so the lack of clear information on the products we looked at is inexcusable in this day and age,” said Natalie Hitchins, Which? Head of Home Products and Services.
“With the packaging of many recyclable bathroom toiletries going into landfill in the UK, brands must take action to ensure bottles of shampoo, conditioner and shower gel are clearly labelled and can be disposed of in an efficient way.”